Commit. Create. Content.

I love the natural times in a year for a reset.

Thanksgiving, New Year’s, Birthdays, Anniversaries, unplugged vacations.

Those calendar prompts to reassess where your life is, and where you’d like it to go. To purge the unnecessary from your life; to open up to possibility; to identify the important; to free space up for serendipity.

A nod once again to Chris Brogan, whose post on his 3 Words a few years ago inspired a tradition for me.

It’s about boiling down the things I want to focus on to three words. Often you’ll find that they have a natural synergy with that long list of resolutions you may be writing up. And they are pretty dang handy for a mantra to keep within eyesight.

My 3 Words for 2013 | Commit. Create. Content.
(Can you tell I’m a sucker for alliteration?)

Commit I’m a master at passionately discussing a point, a side, an idea, an argument. But where I often fall short is committing to seeing it through. Yes, I’m a CEO and entrepreneur – so I must have followed through at one point! But nowadays my focus has been a bit off. My commitment to projects I believe in has waned. I want it back. Getting fit. Getting that book written. Taking that nugget of an idea beyond the brainstorm phase. I’m going to commit to them and more. Which leads me to my second word of the year…

Create I’ve been noodling over this idea for another IgniteBoise presentation – Why Every Business Owner Needs to Make Sausage. I do mean literally, make sausage (see photo evidence to the left.) It’s about the need for us desk jockeys and business owners to move beyond the email, the conference call, the office meetup and the strategy meeting. While all are important, many of us (author included) have moved away from the joy and satisfaction that comes in creating something tangible on a regular basis. At the end of every day, have you created something that will live beyond that day? That will live outside of you? That can be passed along and shared? Be it a poem, a meal, a painting, a sweater, a video, a photograph, a home improvement project or a blog post. And that takes me to the third word…

Content I’ve been fighting against this word in various ways for sometime. It sounds unsexy to me, uninspiring, unimportant. I much prefer ‘storytelling’. But I’ve come to realize it is not all about a story. Sometimes, it is about facts visualized, or a turn of a phrase, or complexity explained in common language, or an experience shared or a question answered… More than anything – this word encompasses what is most important to me and to my profession, and to where innovation is taking us. Beyond the channels, beyond the ‘social xyz’, beyond the technology… It’s about what we put out into the world – through images, video, audio, written word. It’s about the content. Come to think of it, it always has been. But we often stray away it – lured by the shiny object dangling in the distance.

So my mantra for 2013, my 3 words that will be my touchstone this year – Commit. Create. Content.

What are yours?



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